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Your Tech Office Hoodies or Ties

Like it or not, the hoodie has become the unofficial uniform of the tech entrepreneur. It’s a cliché made famous by movies like The Social Network where a techie genius wearing a laissez-faire t-shirt and hoodie walks into a room filled with suited professionals and then wows the stiff yes men with his unconventional genius.

We get it.  Hoodies are comfortable, can be worn in a variety of temperatures and are the ultimate symbol that your technical expertise has allowed you to cast aside the formal trappings of professional life. However, as the tech industry grows up, its unofficial uniform is beginning to look a little childish.

In this blog post we talk about the recent resurgence of bespoke style and why your tech office might want to leave the hoodie and jeans behind.

When They Zig, You Zag 

There was a time when the hoodie and jeans signaled to the world that your business and the people that worked there were different. In fact, for the better part of a decade, it was almost a rule that the most important person in the room was the one dressed the most casually. However, in an era where everyone is dressing down, wearing a hoodie and jeans to an interview or meeting doesn’t look badass, it looks lazy.

If you want to make an impression in today’s environment, it is worthwhile to suit up and make sure that your office does the same. This does not mean instituting draconian dress codes that causes an uproar in the cubicles. Nobody wants a riot. However, you can start the sartorial revolution by acting as an example to your employees or – if you have the money – set aside some revenue and put it toward an employee clothing benefit in an attempt to lead your programmers, engineers, and designers down a more appropriate sartorial path.

Professionals Dress like Professionals 

The era of the garage-based tech start-up staffed by pizza-eating teenagers living with their parents has come to an end. In an age where venture capitalists are frothing at the mouth to find the next tech success, it’s safe to say that the formerly quaint field has grown up into a structured industry with increasingly formalized routes of success. As a result, investors are looking less for nascent geniuses with zero business acumen and more for well-tailored professionals with solid revenue models and marketing plans.

Frankly, it’s difficult to convey your seriousness about anything if you’re dressed like a twelve-year-old boy. Want to get the attention of financial giants looking to shower your business with their capital? Dress like someone who will treat their investment dollars responsibly.

How you Dress Influences Your Confidence

A recent study by the Kellogg School of Management at Northwestern University showed that what you wear can have a profound effect on your confidence. If you’re wearing a suit or more formal attire, you’re more likely to feel like you’re running a company and not merely herding a bunch of erstwhile programmers day-after-day. Further, your staff will be more likely to feel like their working at a business that is profit-driven and goal-oriented if they are required to ditch the hoodie and jeans.

Although it might not be the right choice for everyone, a professionally dressed office might be the little kick that is needed to turn your free-for-all start-up into a functioning business.

For more advice on the tech industry and recruitment, continue reading our blog.

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