Three Tech Firms to Learn From
When it comes to hiring in the tech industry, there are some companies that seem to be able to do everything right. From creating an office environment that has millennials salivating, to providing swag for interviewees, companies around the tech world continue to up their game This begs the question, what are some of the things that these industry leaders do that make them so attractive to employees? How might your start-up or burgeoning multi-national steal away a few choice employees from Apple, Google, Facebook and others?
As Sun Tzu’s oft-touted The Art of War puts it, the best way to get ahead in any battle is by knowing your enemy. In this blog-post we look at the big three to see what it is they’re doing right.
Why does Google consistently top the lists of companies that are most attractive to young employees? Well it could have something to do with their onsite perks which include: medical and dental facilities, valet parking, and free breakfast, lunch and dinner. Or it could be other employee benefits such as unlimited sick leave, a $500 take-out meal fund for new parents, or its Global Education Leave program that enables employees to take a leave of absence to pursue further education. Okay, maybe competing with Google on employee benefits is outside of your company’s price-range. After all, not many companies can afford to provide million dollar perks. However, the take away from Google is fairly simple. Google is a great workplace because of its general belief that treating employees well is an important part of increasing profitability. After all, Google is a publicly traded corporation not a charity. If these policies were bad for business, Google likely would have discontinued them the moment the tech giant was listed on the NYSE.
When asked why Apple was so great to work for, Employees cited – among other things – the opportunity to work with smart people, the feeling that their company positively impacts the world, and the fact that working at apple feels like you’re working for a small company. This last point is something that should be highlighted. While apple is a giant corporation with more cash on reserve than many national governments, their employees still feel like they’re working for an innovative young start-up. While Microsoft is famed for spending the late 90s perfecting its suffocating corporate culture, Apple has largely been able to avoid this issue by organizing itself as an umbrella brand overseeing several small, somewhat autonomous clusters. Each of these clusters is a joy to work for as employees feel as though they are working for a single small company working towards a clear goal. The result is a workforce that continues to stay energized despite the constantly increasing size of this tech giant. The take away from Apple’s corporate organizational policy is clear – if you want your company to get big, think small.
Facebook seems to have taken a page out of Google’s book, focusing on building profitability through employee loyalty. They generate this loyalty by encouraging employees to pursue their own interests, investing in a corporate HQ that is both luxurious and accommodating, and by providing free food, gym memberships, and other attractive perks. However, perhaps the greatest perk offered to employees at Facebook is the benefit of corporate transparency. It’s rumored that employees are encouraged to talk to whoever is in charge and can expect basically full disclosure when it comes to concerns about work environment and the direction of the company. This level of transparency goes all the way to the top, with Mark Zuckerberg reportedly answering questions asked of him regarding growth, corporate sustainability, and any other employee concerns. If you want a workforce that is motivated to work for you, Facebook’s lesson seems to be that you should let them know exactly the kind of company that they are working for.
For more information or tips on hiring and the tech industry, please continue to read our blog.
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